WAR MUST END
American Graphic Design Award 2023
The "Uniting to End War Awareness Campaign" aims at raising awareness about the devastating impact of war on both individuals and societies. The message highlights the profound losses, particularly the tragic loss of children, which have lasting consequences for the future. By promoting awareness and sensitivity, the campaign seeks to contribute to a mindset shift that prioritizes peace and cooperation over conflict and hostility.
FRIDGE BUDDY
AMERICAN
GRAPHIC DESIGN
AWARD 2023
The Community Fridge project, established in 2020, represents a community-driven approach to addressing food insecurity. By rebranding the concept with a contemporary, playful, and warm design, the project aimed to make the idea more appealing and accessible to everyone.
The fundamental elements that define Gj Attitude's brand are the red shoes and the slogan "Not A Princess”. This poster was created as a component of an awareness campaign for domestic violence in New York City.
SOCIAL
MEDIA
The Michael Kors campaign has been strategically crafted for social media, incorporating gentle hues and design elements that harmonize with the essence of spring blossoms, ultimately elevating femininity.
MARKETING PRODUCTS
The bag design, created to promote a charity event dedicated to ending domestic violence, features an emblem symbolizing this important cause. The concept behind the design was born from the desire to evoke emotions of security, comfort, and optimism for the future. The color palette remains faithful to the widely recognized domestic violence awareness colors. Particularly noteworthy is the incorporation of a child's hand on the bag's front, strategically placed to captivate the viewer's gaze. This hand gently holds a purple ribbon, seamlessly connected to the bag's handle, enhancing the sense of continuity and realism.
Integrating graphic elements to create marketing materials that align with the brand's promotion, adhering to the company's established style. The project's progression was centered around the requirement for a color palette consisting of one to four colors.
To capture the viewer's attention, the primary emphasis lies in the utilization of vibrant colors and captivating designs. The book cover was meticulously designed to present one of the oldest bestsellers in a contemporary and appealing manner. In the case of newspaper articles, the design adhered to a color scheme aimed at eliciting positive emotions in readers, using visuals and elements that are intricately linked to the content, ultimately drawing them in.
Print Design & Production
“Creativity Takes Courage.”
— Henri Matisse